Beginners Guide to DIY SEO For Your Startup

Ian Job
12 min readNov 8, 2020
Photo by Austin Distel on Unsplash

If your business is not yet taking advantage of search engine optimization, you may end up closing shop sooner than expected.

There are countless reasons why you may want to get into SEO, but the most important one is to boost your business, especially after Covid-19 threw a spanner in the brick and mortar sector.

For most businesses to survive the 2020 financial year, they had to adapt digital marketing because it is the most effective way to access customers stuck in their homes due to movement restrictions.

What is SEO, you might be wondering?

In layman’s terms, SEO is formatting your content according to a search engine’s guidelines so that when potential customers’ searches include keywords related to your services, your business will be up there on the first-search-results page.

Appearing among the top results on a search engine leads to more visitors to your website, leading to visitors’ conversion to paying customers. The process sounds straightforward, but it’s anything but easy.

In order to achieve considerable success, you will need to implement digital marketing strategies that suit your particular business.



Ian Job

Digital marketing expert who helps businesses grow online. Lead generation, keyword research, SEO, copywriting, website management and creation (WordPress).