The digital landscape is constantly evolving, and with the rise of AI in content creation, many SEO writers are finding themselves at a crossroads. If you’ve recently lost clients to AI, it’s time to pivot and explore new, lucrative avenues that leverage your writing skills. Here’s a practical guide to diversifying your skill set and income sources in the wake of AI’s impact on SEO writing.
1. Dive into Vlogging
Vlogging (video blogging) is a dynamic way to engage with an audience. Here’s how you can get started:
- Leverage Your Writing Skills: Use your writing talent to script engaging, informative vlogs.
- Choose Your Niche: Focus on areas you’re passionate about — be it travel, tech, cooking, or anything in between.
- Learn Basic Video Editing: Platforms like Adobe Premiere Pro or free tools like iMovie can be great starting points.
- Build a YouTube Channel: Share your vlogs on YouTube to build an audience and monetize your content.
2. Explore Web Design and Development
Web design and development can be a natural transition for writers with an eye for aesthetics and structure:
- Learn the Basics: Start with HTML, CSS, and basic web design principles.
- Use Website Builders: Familiarize yourself with platforms like WordPress, Wix, or Squarespace.
- Offer Content and Design Packages: Combine your writing and design skills to offer comprehensive website solutions.
3. Self-Publish on Amazon
Amazon’s self-publishing arm, Kindle Direct Publishing (KDP), is a great platform for writers:
- Write eBooks: Whether it’s fiction, non-fiction, or how-to guides, use your expertise to write eBooks.
- Market Your Books: Utilize Amazon’s marketing tools and your social media channels to promote your work.
- Explore Audiobooks: Consider converting your eBooks into audiobooks using platforms like ACX.
4. Create and Sell Digital Products
Leverage your expertise to create digital products:
- E-Courses and Webinars: Use platforms like Teachable or Udemy to create and sell courses.
- Digital Guides and Templates: Write and sell guides, templates, or toolkits relevant to your niche.
- Newsletters: Launch a paid subscription-based newsletter using platforms like Substack.
5. Utilize ChatGPT for Digital Product Creation
AI tools like ChatGPT can aid in creating digital products:
- Content Ideas: Generate ideas for blogs, eBooks, or courses.
- Outline Assistance: Use AI to help outline your digital products.
- Speed Up Research: ChatGPT can assist in gathering information for your content.
6. Transition to Copywriting
Copywriting can be a lucrative field for former SEO writers:
- Study Copywriting: Learn the nuances of persuasive writing.
- Build a Portfolio: Create sample ads, product descriptions, and website copy.
- Freelance Platforms: Use platforms like Upwork or Fiverr to find initial gigs.
7. Offer Social Media Management Services
Combine your writing skills with social media savviness:
- Content Creation: Create posts, tweets, and updates.
- Engagement Strategies: Develop plans to increase follower engagement.
- Analytics: Learn to track and report social media performance.
8. Consulting or Coaching
Leverage your experience to consult or coach:
- SEO Consulting: Offer your expertise to businesses still adjusting to digital marketing.
- Writing Coaching: Teach aspiring writers the ins and outs of professional writing.
Conclusion
The rise of AI in content creation doesn’t spell doom for your career; it’s an opportunity to grow and diversify. By exploring new niches like vlogging, web design, self-publishing, and creating digital products, you can leverage your writing skills in fresh, profitable ways. The key is to stay adaptable, keep learning, and leverage the tools at your disposal to create new paths to success.
